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	<title>Digitocrat &#124; The digital marketing and technology blog&#187; Digital Marketing</title>
	<atom:link href="http://www.digitocrat.com/category/digital-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.digitocrat.com</link>
	<description>Digital Marketing &#124; Web Development &#124; Technobabble</description>
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		<title>Card.ly &#8211; Your own personal online business card</title>
		<link>http://www.digitocrat.com/2009/07/featured/card-ly-your-own-personal-online-business-card/</link>
		<comments>http://www.digitocrat.com/2009/07/featured/card-ly-your-own-personal-online-business-card/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:21:45 +0000</pubDate>
		<dc:creator>Niro N</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.digitocrat.com/?p=167</guid>
		<description><![CDATA[Social media provides us with a means of reaching out and interacting with a huge number of people that only a few years ago would have been practically impossible. But with the ever increasing number of social media sites we are on, for most of us it has become a nightmare to keep track of our profiles or even to decide which of our profiles would be the best to give out as our main point of contact.]]></description>
			<content:encoded><![CDATA[<div id="attachment_170" class="wp-caption alignright" style="width: 194px"><a href="http://www.card.ly/niroism"><img class="size-full wp-image-170" title="vcard-blue-big" src="http://www.digitocrat.com/http://digitocrat.com/wp-content/uploads/2009/07/vcard-blue-big.png" alt="See my vCaed for contact details" width="184" height="94" /></a><p class="wp-caption-text">See my vCard for contact details</p></div>
<p>Social media provides us with a means of reaching out and interacting with a huge number of people that only a few years ago would have been practically impossible. But with the ever increasing number of social media sites we are on, for most of us it has become a nightmare to keep track of our profiles or even to decide which of our profiles would be the best to give out as our main point of contact.</p>
<p>The easy solution would be to create our own site and just add all our social media links on it and use that as our online contact card. Unfortunately not everyone has the web design skills to go about implenting their own site. This is where the <a href="http://www.card.ly">Card.ly</a> comes in very handy, it provides a very easy interface where people can easily add their online profiles, pick a theme and create a good-looking online mini business card of their own in just a couple of minutes. They are then able to share this out to the world through a very easy to remember URL &#8211; http://www.card.ly/yourname .</p>
<p>There are nearly 30 odd themes you can choose from for your contact card, most of which are free, though personally only found 5 or 6 that are visually pleasing (yeah I am a picky old SOD).  Some of the themes also have a stream tab, that pulls in your twitter and RSS feeds to display within your contact card, unfortunately the stream overflows the design borders, so I would not recommend going with this option atelast until they get better themes. What I really like about <a href="http://www.card.ly">Card.ly</a> is that it creates an online contact card that is hCard compliant and anyone can easily download your vCard by clicking the an icon under the title.</p>
<p><a href="http://www.card.ly">Card.ly</a> also provides a widget that you can embed in your blogs/websites e.t.c to link to your online busines card. You could also pay $24.99 a year for the premium version which has a extra goodies like more themes to choose from, unlimited RSS streams, usage stats and advertisement-free cards.</p>
<p>Below is a screenshot of my <a href="http://www.card.ly">Card.ly</a> profile -<a href="http://www.card.ly/niroism"> http://www.card.ly/niroism</a></p>
<div id="attachment_191" class="wp-caption aligncenter" style="width: 560px"><img src="http://digitocrat.com/wp-content/uploads/2009/07/cardly.jpg" alt="Screenshot of my Card.ly contact card" title="cardly" width="550" height="345" class="size-full wp-image-191" /><p class="wp-caption-text">Screenshot of my Card.ly contact card</p></div>
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		<title>UK&#8217;s 8 best Viral videos</title>
		<link>http://www.digitocrat.com/2009/06/digital-marketing/viral-marketing/uks-8-best-viral-videos/</link>
		<comments>http://www.digitocrat.com/2009/06/digital-marketing/viral-marketing/uks-8-best-viral-videos/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 15:34:56 +0000</pubDate>
		<dc:creator>Niro N</dc:creator>
				<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[best]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.digitocrat.com/?p=141</guid>
		<description><![CDATA[Of 27 shortlisted entries, UK agencies received 8 shortlists in the viral marketing categories at the Cannes Cyber Lions 2009.  Needless to say the judges at Cannes went down the traditional advertising route and completely overlooked viral emails, gifs, games e.t.c shortlisting only viral videos.]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_201" class="wp-caption alignright" style="width: 212px"><img src="http://www.digitocrat.com/wp-content/uploads/2009/06/viral.jpg" alt="T-mobile dance viral" title="viral" width="202" height="153" class="size-full wp-image-201" /><p class="wp-caption-text">T-mobile dance viral</p></div>Of 27 shortlisted entries, UK agencies received 8 shortlists in the viral marketing categories at the Cannes Cyber Lions 2009.  Needless to say the judges at Cannes went down the traditional advertising route and completely overlooked viral emails, gifs, games e.t.c shortlisting only viral videos. Regardless, even if the videos below may not be the best UK Viral Marketing campaign, they definitely are up there as the best Viral videos so far this past year.</p>
<p><strong>Dance for T-Mobile by Saatchi &amp; Saatchi</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="295" height="260" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/VQ3d3KigPQM&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="295" height="260" src="http://www.youtube.com/v/VQ3d3KigPQM&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Cut for Women&#8217;s Aid by Grey London</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="295" height="260" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/odVQ_IJvR_A&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="295" height="260" src="http://www.youtube.com/v/odVQ_IJvR_A&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Diesel XXX SFW for Diesel by The Viral Factory</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="295" height="260" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/B3pXzpfqFxI&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="295" height="260" src="http://www.youtube.com/v/B3pXzpfqFxI&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Laughter Chain for Skype by The Viral Factory</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="295" height="260" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/p32OC97aNqc&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="295" height="260" src="http://www.youtube.com/v/p32OC97aNqc&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Whodunnit for Transport for London by WCRS</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="295" height="260" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/besDBr0bCWA&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="295" height="260" src="http://www.youtube.com/v/besDBr0bCWA&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Happy Christmas from AKQA</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="295" height="260" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/FgBUqJzgvBo&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="295" height="260" src="http://www.youtube.com/v/FgBUqJzgvBo&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Unboxing for Samsung Mobile by The Viral Factory</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="295" height="260" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/QQlzX7EyIwU&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="295" height="260" src="http://www.youtube.com/v/QQlzX7EyIwU&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Extreme Sheep LED Art for Samsung LED TVs by The Viral Factory</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="295" height="260" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/D2FX9rviEhw&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="295" height="260" src="http://www.youtube.com/v/D2FX9rviEhw&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>A brilliant Twitter viral campaign to fix Outlook 2010</title>
		<link>http://www.digitocrat.com/2009/06/digital-marketing/email-marketing/a-brilliant-twitter-viral-campaign-to-fix-outlook-2010/</link>
		<comments>http://www.digitocrat.com/2009/06/digital-marketing/email-marketing/a-brilliant-twitter-viral-campaign-to-fix-outlook-2010/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 13:47:50 +0000</pubDate>
		<dc:creator>Niro N</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Outlook 2010]]></category>

		<guid isPermaLink="false">http://www.digitocrat.com/?p=134</guid>
		<description><![CDATA[As many of you have noticed in the trendic topics today Outlook 2010 is the number one trended topic. It begs to question why so many people would get excited about a beta version of a Microsoft office application. Yes geeks like me have had a hissy fit about the functionality of Oulook 2010's rendering engine, but surely that cant make it a trending topic or can it?]]></description>
			<content:encoded><![CDATA[<p>As many of you have noticed  Outlook 2010 is the number one trended topic on twitter today. It begs to question why so many people would get excited about a beta version of a Microsoft office application. Yes geeks like me have had a hissy fit about the functionality of <a href="http://www.digitocrat.com/2009/06/email-marketing/highly-annoying-new-outlook-2010-continues-to-use-microsoft-word-rendering-engine/">Oulook 2010&#8217;s rendering engine</a>, but surely that cant make it a trending topic or can it?</p>
<p>It looks like Microsoft have really pissed of the designer and the web standards community. <a href="http://www.email-standards.org/">The Email Standards Project</a>, <a href="http://www.campaignmonitor.com/">Campaign Monitor</a> and <a href="http://newism.com.au/">Newism</a> have set up the website <a href="http://fixoutlook.org/">Fixoutlook.org</a> to gather as many Re-Tweets as possible to show everyone&#8217;s disapproval of the rendering engine to the Microsoft Outlook dev team.</p>
<p>The site displays the avatars of everyone who has fixoutlook.org in their tweets as the background of the site. I guess this is one of the reasons why it is a trending topic as individuals who have no interest in the subject try to get their image/avi up on <a href="http://fixoutlook.org/">Fixoutlook.org</a></p>
<p>The campaign is now clearly viral with over 11,000 tweets within a few hours of the site going up, well done to all those involved in the campaign. Very remarkable indeed.</p>
<div id="attachment_203" class="wp-caption aligncenter" style="width: 410px"><img src="http://www.digitocrat.com/wp-content/uploads/2009/06/outlookviral.jpg" alt="fixoutlook.org" title="outlookviral" width="400" height="266" class="size-full wp-image-203" /><p class="wp-caption-text">fixoutlook.org</p></div>
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		<title>Highly annoying : New Outlook 2010 continues to use Microsoft Word rendering engine</title>
		<link>http://www.digitocrat.com/2009/06/digital-marketing/email-marketing/highly-annoying-new-outlook-2010-continues-to-use-microsoft-word-rendering-engine/</link>
		<comments>http://www.digitocrat.com/2009/06/digital-marketing/email-marketing/highly-annoying-new-outlook-2010-continues-to-use-microsoft-word-rendering-engine/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 13:08:33 +0000</pubDate>
		<dc:creator>Niro N</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Engine]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Outlook 2010]]></category>
		<category><![CDATA[Rendering]]></category>
		<category><![CDATA[Word]]></category>

		<guid isPermaLink="false">http://www.digitocrat.com/?p=127</guid>
		<description><![CDATA[Just when you think the powers above cannot make our lives harder they kick you right in the balls and today that came in the form of Microsoft announcing that Outlook 2010 intends to continue to use the antediluvian Microsoft Word rendering engine that it uses in Outlook 2007.]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_206" class="wp-caption alignright" style="width: 294px"><img src="http://www.digitocrat.com/wp-content/uploads/2009/06/outlook2010.jpg" alt="MS Outlook2010 logo" title="outlook2010" width="284" height="117" class="size-full wp-image-206" /><p class="wp-caption-text">MS Outlook2010 logo</p></div>Just when you think the powers above cannot make our lives harder they kick you right in the balls and today that came in the form of Microsoft announcing that Outlook 2010 intends to continue to use the antediluvian Microsoft Word rendering engine that it uses in Outlook 2007. Microsoft avoided using a browser to render HTML emails in Outlook 2007, instead using a word processor which forced designers like me to dump standards-based email design and to use tables and font tags. By by the look of the beta version of Outlook 2010, Microsoft have decided to stick to this rather than to keep up with the times and actually adopt web standards.</p>
<p><a title="Campaign Monitor" href="http://www.campaignmonitor.com/blog/post/2799/microsoft-to-ignore-web-standards-in-outlook-2010/">Campaign Monitor</a> have been fighting to get Microsoft to stick to Web Standards since Outlook 2007 first came out and they have more information about this, including a response from Outlook product Dev Balasubramanian:</p>
<p><strong>&#8220;The reason for this lies in the benefit Outlook users gain by having Word as their e-mail authoring tool; rich tools like SmartArt, automatic styles and templates, and other benefits found in Word 2007 and 2010 enable Outlook users to write professional looking and visually stunning messages.&#8221;</strong></p>
<p><strong>&#8220;I am aware of where this decision on our part places Outlook from a standards perspective – at the same time, we ask that you consider the benefits Outlook users get from having Word tools in their e-mail authoring experience.&#8221;</strong></p>
<p><strong>&#8220;Having multiple HTML engines could reduce performance, as well as create an inconsistency in terms of what type of content the user is able to create vs. consume.&#8221;</strong></p>
<p>What this would mean is HTML emails created in Outlook would look great in my friend&#8217;s outlook but look completely messed up in email clients of everyone else who don&#8217;t use Outlook. How does Microsoft justify this? Isn&#8217;t this just taking us back in to the propietary stone age!!</p>
<p>I really hope Microsoft listen to everyone&#8217;s feedback and actually do something about it!!</p>
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		<title>How to send an HTML email or webpage from Outlook 2003 / 2007</title>
		<link>http://www.digitocrat.com/2009/06/digital-marketing/email-marketing/how-to-send-an-html-email-or-webpage-from-outlook-2003-2007/</link>
		<comments>http://www.digitocrat.com/2009/06/digital-marketing/email-marketing/how-to-send-an-html-email-or-webpage-from-outlook-2003-2007/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 15:54:44 +0000</pubDate>
		<dc:creator>Niro N</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[webpage]]></category>

		<guid isPermaLink="false">http://www.digitocrat.com/?p=114</guid>
		<description><![CDATA[Sending a webpage as an email is not something that you would do everyday, but there are times when you might want to send a web page as an HTML email rather than an attachment. Outlook 2003 / 2007 facilitates this through it’s Web toolbar.]]></description>
			<content:encoded><![CDATA[<p>Sending a webpage as an email is not something that you would do everyday, but there are times when you might want to send a web page as an HTML email rather than an attachment. Outlook 2003 / 2007 facilitates this through it’s Web toolbar. The steps below outline the process:</p>
<p><strong>Step 1</strong><br />
Enable the web Toolbar by going to View &gt; Toolbars &gt; Web and checking it</p>
<div id="attachment_115" class="wp-caption aligncenter" style="width: 437px"><img class="size-full wp-image-115" title="outlook1" src="http://www.digitocrat.com/http://digitocrat.com/wp-content/uploads/2009/06/outlook1.jpg" alt="Enabling the Web toolbar" width="427" height="293" /><p class="wp-caption-text">Enabling the Web toolbar</p></div>
<p><strong>Step 2</strong><br />
Type in the URL of the webpage to be sent in the Web Search box</p>
<div id="attachment_116" class="wp-caption aligncenter" style="width: 410px"><img class="size-full wp-image-116" title="outlook2" src="http://www.digitocrat.com/http://digitocrat.com/wp-content/uploads/2009/06/outlook2.jpg" alt="Type URL into Searchbox" width="400" height="283" /><p class="wp-caption-text">Type URL into Searchbox</p></div>
<p><strong>Step 3</strong><br />
Enable Outlook to send HTML emails by going to Tools &gt; Options &gt; Click on the Mail Format tab &gt; Select “HTML” in the Compose in this message format dropdown box &gt; Click OK</p>
<div id="attachment_119" class="wp-caption aligncenter" style="width: 310px"><img class="size-full wp-image-119" title="EnableHTML" src="http://www.digitocrat.com/http://digitocrat.com/wp-content/uploads/2009/06/outlook4.jpg" alt="Enable HTML email capability" width="300" height="340" /><p class="wp-caption-text">Enable HTML email capability</p></div>
<p><strong>Step 4</strong><br />
Send the web page as email by going to Actions &gt; Send Web Page by Email</p>
<div id="attachment_117" class="wp-caption aligncenter" style="width: 236px"><img class="size-full wp-image-117" title="outlook3" src="http://www.digitocrat.com/http://digitocrat.com/wp-content/uploads/2009/06/outlook3.jpg" alt="Send webpage as email" width="226" height="181" /><p class="wp-caption-text">Send webpage as email</p></div>
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		<title>Designing HTML based Emails for Outlook Web Access</title>
		<link>http://www.digitocrat.com/2009/04/digital-marketing/email-marketing/designing-html-based-emails-for-outlook-web-access/</link>
		<comments>http://www.digitocrat.com/2009/04/digital-marketing/email-marketing/designing-html-based-emails-for-outlook-web-access/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 15:51:56 +0000</pubDate>
		<dc:creator>Niro N</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Templates]]></category>
		<category><![CDATA[HTML Email]]></category>
		<category><![CDATA[Outlook Web Access]]></category>

		<guid isPermaLink="false">http://www.digitocrat.com/?p=90</guid>
		<description><![CDATA[From a purely technical point of view, HTML based emails can be a nightmare to get right. I have had experience of this recently when I was given the task of designing an HTML email that was to be sent to students within the university.]]></description>
			<content:encoded><![CDATA[<p>From a purely technical point of view, HTML based emails can be a nightmare to get right. I have had experience of this recently when I was given the task of designing an HTML email that was to be sent to students within the university.</p>
<p>Being a web designer it was natural instinct for me to design the HTML email using CSS. I designed a really simple light weight template using a couple of images and a grey background. The next step was to test this template across a variety of popular email clients and to my glee the template worked well across most of the email clients including Google, Outlook 2003, Yahoo and LiveMail. It wasn’t perfect as the background colour was lost on all the email clients except Outlook, but it didn’t really matter as the template still did its job well.</p>
<p>This is when it struck me that the default email client used by the students would be Outlook Web Access. So did a quick template check on it and to my utter disbelief the template had lost all its CSS styling. I tried different techniques on the template including using internal CSS and inline CSS but nothing seemed to work. This was a major issue as 98% of students would be using Outlook Web Access and if I didn’t get this right, it would be the same as sending a pure text email.</p>
<p>There was little I could do with my current template as it was clear that Microsoft have provided very little to no support for CSS in Outlook Web Access. So it was back to the drawing board and I decided to discard everything I learnt about web standards and web design and go back to designing a template purely using HTML and no CSS styling. Back to the caveman era thanks to Microsoft. The re-designed template worked like a charm in Outlook Web Access and to my surprise in most of the other major email clients except Yahoo Mail where the spacing between paragraphs was lost.</p>
<blockquote><p>Designing a template purely using HTML and no CSS styling. Back to the caveman era thanks to Microsoft.</p></blockquote>
<p>I checked a few HTML emails sent by major organisations such as Amazon, Tiscali e.t.c and found that their templates were also flawed on Outlook Web Access.</p>
<p>Below are a few pointers that you may find useful when designing your own HTML emails –</p>
<ol>
<li>HTML email template layout designed using tables rather than divs seem to be better supported by email clients.</li>
<li>Avoid using background images as many of the email clients don’t display them</li>
<li>If using styles, inline styles are the way to go, though if correct display on Outlook Web Access is important to you then don’t use CSS styles just stick to designing using HTML.</li>
<li> Do not use images to highlight important content as images are switched off by default on major email clients.</li>
<li> For the same reason as above ensure all images have ALT text.</li>
</ol>
<p>Happy Designing&#8230;.</p>
<p><strong>Useful Links –</strong></p>
<p class="MsoNormal"><a href="http://www.campaignmonitor.com/blog/post/2533/a-guide-to-css-support-in-emai-2/">A Guide to CSS support in Email by Campaign Monitor</a></p>
<p class="MsoNormal"><a href="http://www.campaignmonitor.com/blog/post/2393/microsoft-takes-email-design-b/">Woes of Designing for Outlook 2007 by Campaign Monitor</a></p>
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		<title>.eco gets powerful backing</title>
		<link>http://www.digitocrat.com/2009/03/digital-marketing/brand-strategy/eco-gets-powerful-backing/</link>
		<comments>http://www.digitocrat.com/2009/03/digital-marketing/brand-strategy/eco-gets-powerful-backing/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 16:01:05 +0000</pubDate>
		<dc:creator>Niro N</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[domain]]></category>

		<guid isPermaLink="false">http://www.digitocrat.com/?p=59</guid>
		<description><![CDATA[Brands promoting environmental awareness could soon be able to apply for .eco domain names if the regulatory Internet Corporation for Assigned Names and Numbers accepts the application for the creation of .eco to be put forward by Dot Eco LLC later in 2009.]]></description>
			<content:encoded><![CDATA[<p>Brands promoting environmental awareness could soon be able to apply for .eco domain names if the regulatory Internet Corporation for Assigned Names and Numbers accepts the application for the creation of .eco to be put forward by Dot Eco LLC later in 2009.<br />
<div id="attachment_60" class="wp-caption alignright" style="width: 244px"><img src="http://www.digitocrat.com/http://digitocrat.com/wp-content/uploads/2009/03/envirogore-234x300.jpg" alt="Gore the environmentalist" title="envirogore" width="234" height="300" class="size-medium wp-image-60" /><p class="wp-caption-text">Gore the environmentalist</p></div><br />
This could potentially mean brands such as Greenpeace rebranding themselves to Greenpeace.eco.</p>
<p>Dot Eco LLC has now got the powerful backing of former US vice president Al Gore&#8217;s Alliance for Climate Protection.</p>
<blockquote><p>&#8220;This is a truly exciting opportunity for the environmental movement and for the Internet as a whole.&#8221; &#8211; said Mr.Gore</p></blockquote>
<p>Al Gore, won the Nobel Peace Prize in 2007 for his campaign on climate change and an Oscar for his film An Inconvenient Truth &#8211; a documentary about global warming &#8211; is also the co-founder and chairperson of the Alliance for Climate Protection. </p>
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