Of 27 shortlisted entries, UK agencies received 8 shortlists in the viral marketing categories at the Cannes Cyber Lions 2009. Needless to say the judges at Cannes went down the traditional advertising route and completely overlooked viral emails, gifs, games e.t.c shortlisting only viral videos.

As many of you have noticed in the trendic topics today Outlook 2010 is the number one trended topic. It begs to question why so many people would get excited about a beta version of a Microsoft office application. Yes geeks like me have had a hissy fit about the functionality of Oulook 2010’s rendering engine, but surely that cant make it a trending topic or can it?